Established in 2005, EFFECTOR® was created out of the OPTICAL TAILOR CRADLE eyewear select shop. Influenced by beatnik culture, the EFFECTOR® name is born from the “beat junkies” and “aural exciters”; which further carries through its concept of “Rock On the Eyewear”. Offering distinctive bold styling, the brand offers solid construction with substantial masculine forms. EFFECTOR® creates eyewear with a high level of quality and attention to detail, aimed at an audience consisting of artists and designers. Employing traditional craftsmanship from Sabae City in the Fukui prefecture, famous for their eyewear production, classic frames are created with a Tokyo inspired flare. Each frame embodies the brand’s philosophy “Made in Japan - Rock On the Eyewear”.