Jordan brand began as a simple concept; to make a better shoe for a better basketball player. In 1984, Nike design greats Peter Moore, Tinker Hatfield and Bruce Kilgore worked with basketball megastar Michael Jordan to create a shoe that was as unique as he was a player. The core of the franchise focuses on unifying the parallel of athlete and technology. Nike spearheads new technological advancements in sportswear, and Jordan takes full advantage of their results. In consistently advancing their products for the evolutionary ball player, Jordan remains alone at the pinnacle of sportswear.