Conceived in the alpine village of Monestier-de-Clermont, in 1952, the Moncler brand emerged as a leading purveyor of alpine and outdoor clothing. Characteristically recognized for their quilted down jackets worn by skiers and mountaineers, the brand continues this tradition by integrating it with an evolving modern aesthetic. The 2003 repositioning of the brands focus, with the aid of investor Remo Ruffini, shifted to include more versatile lines that are meant to capture the intrigue of all genders, ages, and cultures. This evolution is guided by a dictum to create products that are unique, of the highest quality, versatile, and constantly evolving. Remaining true to their heritage while also looking towards the future, Moncler exists by the motto ‘born in the mountains, living in the city’.