NEW BALANCE

American footwear manufacturer New Balance initially began as a producer for accessories designed to improve footwear fit and comfort for labourers during the 1900s in Boston, Massachusetts. Inventor and founder, William Riley, created innovative products observing the perfect balance of a chicken's foot, which also lead to the "New Balance" name. With the success of their Arch supports the company expanded operations to include the design and manufacturing of footwear. By 1938 New Balance released their first running shoe fulfilling the “Comfort Meets Performance” criterion demanded by competitive runners. New Balance continued their innovation in delivering superior comfort without sacrificing performance; in 1960 the revolutionary Trackster which was the first ever running shoe offered in alternative widths was created. With over a century of history, the following decades spawned an archive of classic silhouettes and technology still popular and sought after today.